Customer Acquisition Cost: Do you Know Yours?

How much does it cost you to acquire a new customer? Most security companies don’t really know – but they should. If you’ve ever seen an episode of “Shark Tank”, one of the most common questions from the Sharks is: what’s your customer acquisition cost? It’s a key metric for any business, and one you…

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CRM Software for Security Dealers: A Must Have

A CRM is generally understood to be software that helps you manage your customers and prospects. But when I hear “I really need a good CRM!” the real question is: what are you trying to manage? Lead Management CRM vs. Customer Management CRM Often what they really want is not a customer management system, but…

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DON’T SELL! (But Be Ready To)

Many of our customers have owned their security alarm business for a long time…20 – 30+ years. Some are baby boomers that are no doubt thinking about retirement. Other owners have pulled back from their business a bit, and are in maintenance mode, enjoying the recurring cash flow. In the latter case, Cornerstone serves the…

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3G Upgrades: Good Process can Ease the Pain

Security dealers have worked very, very hard for their base of loyal subscribers. Every year, it takes work to KEEP those subscribers. This year, it’s going to take more work than usual. Major wireless companies like AT&T and Verizon are sunsetting their 3G networks, as you know. What a pain in the butt! Ignoring this…

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Making Sense of Your Numbers – Part 3

In Parts one and two, we outlined a simple model that helps to easily understand how you’re doing, and to set minimum sales & margin levels based on your goals. This final post will cover owner compensation, followed by a look at how a “zero overhead” view of your financials can reveal your true margins.…

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Software For Alarm Companies: Little Differences Matter!

A question for our security dealer friends–do you agree with this statement? “Your security company is just like any other contractor business.” Nearly all our customers would shout: “NO WAY! Our business is unique!” Cornerstone has served this industry for over 21 years, and we completely agree. In fact, our business probably wouldn’t exist if…

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Alarm Industry Service Software is like a Supermarket

When was the last time you visited a butcher shop to get your meat and poultry? Then a bakery to get your bread and rolls? Followed by a farm stand visit to stock up on vegetables? If you’re like most people, not recently. Instead, people get nearly all their food at a supermarket. Why? Because…

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Vacation? Stay-cation? No-cation?

We hope you enjoyed July 4th, especially in a year when most fireworks, parades, and celebrations were canceled. For most people, July and August are vacation season. This year, most of us will need to settle for some version of a stay-cation. Wikipedia defines a stay-cation as “a period in which an individual or family…

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