Cornerstone Blog

Safe Streets USA

By Scott MacDougal | Nov 9, 2022

    Company: Safe Streets USALocation: Garner, North CarolinaWebsite:   Background SafeStreets USA is one of ADT’s oldest, largest,…

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CRM Software for Security Dealers: A Must Have

By Scott MacDougal | Aug 15, 2022

A CRM is generally understood to be software that helps you manage your customers and prospects. But when I hear…

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Recurring Credit Card Transactions: Painful to Comply

By Scott MacDougal | May 9, 2022

Over the last few years, the credit card industry has adopted new rules that make it tough for small companies…

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Monitoring Alarms (And Almost Everything Else)

By Scott MacDougal | Dec 13, 2021

Monitoring Everything? Monthly fees for security system monitoring are the main driver of company value in this industry. And the…

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Does Great Software do Everything…or the Main Things?

By Cornerstone Billing Solutions | Nov 8, 2021

We often hear: “We want software that does everything we need!” That would be software nirvana…but it’s also a tall…

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Customer Acquisition Cost: Do you Know Yours?

By Scott MacDougal | Sep 13, 2021

How much does it cost you to acquire a new customer? Most security companies don’t really know – but they…

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Lifetime Value of a Customer: What’s Yours?

By Scott MacDougal | Aug 2, 2021

There are a few key numbers that are extremely valuable to know, as owners plan and make investment decisions. One…

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DON’T SELL! (But Be Ready To)

By Scott MacDougal | May 10, 2021

Many of our customers have owned their security alarm business for a long time…20 – 30+ years. Some are baby…

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Outsourcing Recurring Billing: Saving Money Is Good – But Not Enough

By Scott MacDougal | Apr 12, 2021

About two years into our business, we were meeting with a central station ally. We were struggling with positioning our…

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