Customer Acquisition Cost: Do you Know Yours?
How much does it cost you to acquire a new customer? Most security companies don’t really know – but they…
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Lifetime Value of a Customer: What’s Yours?
There are a few key numbers that are extremely valuable to know, as owners plan and make investment decisions. One…
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CRM Software for Security Dealers: A Must Have
A CRM is generally understood to be software that helps you manage your customers and prospects. But when I hear…
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DON’T SELL! (But Be Ready To)
Many of our customers have owned their security alarm business for a long time…20 – 30+ years. Some are baby…
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Outsourcing Recurring Billing: Saving Money Is Good – But Not Enough
About two years into our business, we were meeting with a central station ally. We were struggling with positioning our…
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AlarmBiller or Cornerstone? Compare your Service, Software, and Accountability
Our security dealer customers are in a very competitive market. They compete with large national players like ADT, usually several…
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Weather Disaster: Is your Alarm Business Prepared?
Planning for a weather disaster is no fun at all. Yet, when the winter storm hit last month Texas businesses…
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3G Upgrades: Good Process can Ease the Pain
Security dealers have worked very, very hard for their base of loyal subscribers. Every year, it takes work to KEEP…
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