Using email in small business messaging with clients, or potential customers, may seem simple enough. Online communications delivered to private inboxes allow you to send vital information to your audience. Emails have become so ubiquitous, however, some security dealers have started to take the communication channel for granted.
Email provides unique messaging solutions and may promote a few bad habits. Here are four strategies to keep in mind when using email to communicate with your consumers:
1. Attention-grabbing marketing
Some businesses use social media and other newer platforms for dynamic advertising, but save long blocks of information for email messages. Emails don’t have to be dull. Marketing Donut suggested images can catch people’s interest and graphics guide their eyes to the details you want them to read.
Getting images to display properly in emails can be tricky, especially since eMailmonday, a marketing information site, reported a large portion of your audience will probably read the message on a mobile device. You should check how images, links and email templates display on a variety of screens before you send them out.
“All your advertising materials should offer opportunities to learn more from email.”
2. Contact the people who want information
We all hate junk mail. Your clients want to hear about services available to them and there are audiences who want information on security packages. There are also people who won’t care about your content. Business 2 Community said you should always make it easy to subscribe to your email communications and opt out.
All your advertising materials should offer opportunities to learn more from email. You should also tell clients what information you could send them through email and see if it interests them. If they say no, ask what information would. Once you have your email lists, you should segment them. You should create different messages for potential consumers based on price range, location and any other relevant details to make sure you send information that applies to their personal needs.
3. Convey importance with headlines
Hyperbole in headlines is a common email bad practice. If every message you send has a headline with the word ‘important’ in it, your clients will start disregarding all of your messages. Your email headlines should be interesting, but honest. Entrepreneur advised companies to use a compelling and detailed headline so it is not automatically marked as spam.
Each type of message should have its own language. If you send out billing statements from automated alarm billing software procedures, you need to tell clients what to expect in their inbox. A consumer should instantly recognize how an email affects him or her by reading the title.
4. Email is just one strategy
Email can’t be your only communication tool. If, for example, you have to make a change to a routine alarm billing procedure, you should call your client if they don’t respond to an email notice so you are certain they get the information they need. You must use every channel available to make sure you stay in contact with your clients and potential leads. Centralized security business software solutions can help you track what messages have been sent and when it is time to reach out again.