Navigating the Tech Jungle: The Strategic Case for Keeping Your General Ledger and Alarm Software in Separate Lanes

In the dynamic world of business technology, the life safety software decisions you make can be the linchpin for your company’s success. One pivotal decision that businesses often grapple with is whether to integrate their General Ledger (GL) with their Customer Management Software (CRM). While the allure of an all-in-one solution is strong, there are compelling…

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Labor Shortage? DO LESS! With Alarm Software

Not shocking news: we’re in the tightest labor market in over 20 years. Security alarm dealers, and many other industries, are having real trouble finding enough people to get all the work done. What’s a business owner to do? Until the labor market improves, here are some ideas that may help. You’ve heard the adage,…

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Management: Many Flavors

To state the obvious: effectively managing your small business is difficult! It’s easy to get derailed. Whether that’s getting hit by a big surprise problem, losing a large customer you thought was happy, losing a key person, battling inflation-driven cost increases, and so on. Management is a very broad term, and it may be better…

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Safe Streets USA

    Company: Safe Streets USALocation: Garner, North CarolinaWebsite: http://safestreetsusa.com   Background SafeStreets USA is one of ADT’s oldest, largest, and most experienced Authorized Dealers operating in 46 states across the US. The company does over 50,000 alarm installations annually and about 98% are residential customers The Challenge Like many security dealers, SafeStreets was using a…

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CRM Software for Security Dealers: A Must Have

A CRM is generally understood to be software that helps you manage your customers and prospects. But when I hear “I really need a good CRM!” the real question is: what are you trying to manage? Lead Management CRM vs. Customer Management CRM Often what they really want is not a customer management system, but…

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Recurring Credit Card Transactions: Painful to Comply

Over the last few years, the credit card industry has adopted new rules that make it tough for small companies to stay in compliance. Including for recurring payments charged by security alarm companies. IF your company accepts Visa and Master Card for recurring subscription invoices, please review your processes versus the list below. Does your…

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Customer Acquisition Cost: Do you Know Yours?

How much does it cost you to acquire a new customer? Most security companies don’t really know – but they should. If you’ve ever seen an episode of “Shark Tank”, one of the most common questions from the Sharks is: what’s your customer acquisition cost? It’s a key metric for any business, and one you…

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DON’T SELL! (But Be Ready To)

Many of our customers have owned their security alarm business for a long time…20 – 30+ years. Some are baby boomers that are no doubt thinking about retirement. Other owners have pulled back from their business a bit, and are in maintenance mode, enjoying the recurring cash flow. In the latter case, Cornerstone serves the…

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