Marketing
AlarmPayments.com Success Stories
“The Alarmpayments.com portal makes us look much more professional to our subscribers,” says Paul Allen, owner of Protective Security Services.
Read MoreCovid Quiet Time: A Silver Lining?
As we navigate this really tough stretch of the Covid crisis, can we at least look for a silver lining? Nearly all of our security dealers have told us that their service and installation work is way down. Many have had to reduce hours or even lay off staff members. There’s just not much work…
Read MoreThe Importance of a Website in a Social World
The explosion of social networking has led some security system companies to focus more on a Facebook business page than their website. Education and promotions are chopped down into bite sized pieces that can be tweeted, turned into a meme or a quotable photo. The website is an old dog in our digital world, but…
Read MoreUnderstanding the Buyer’s Journey
A prospective customer in need of a security alarm system may do a Google search for alarm systems. However, they may not have enough information at the start of the search to be specific. You can help buyers find you by providing content on your website that helps them to discover, evaluate and compare solutions. This…
Read MoreI Did Not Know You Did That!
Nearly all of our security dealer customers have complained that they’ve lost subscribers because—after they’ve switched to Comcast or AT&T or whomever—the subscriber didn’t know that the dealer offered X, Y or Z service. ARGH!!! You may not have the time or resources to publish a regular newsletter to your customers. BUT there is an…
Read MoreSmall businesses say they need help with technology
Technology: Some small-businesses thrive on it, while others see it as a necessary evil in the modern world.
Read MoreSmall-business challenges in 2016
Owning a small business can be rewarding, but it isn’t always easy.
Read MoreNew online platforms for small businesses
If you are a security provider, you are charged with the task of keeping up on the latest technology in your industry.
Read MoreSmall businesses can promote search engine optimization
Even if you’re trying to appeal to a local audience, you need to have online content to attract consumers.
Read MoreWhat are your Small Business Saturday plans?
Is your business ready for increased consumer interest on Small Business Saturday?
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