Many of our customers have owned their security alarm business for a long time…20 – 30+ years. Some are baby boomers that are no doubt thinking about retirement. Other owners have pulled back from their business a bit, and are in maintenance mode, enjoying the recurring cash flow. In the latter case, Cornerstone serves the…
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About two years into our business, we were meeting with a central station ally. We were struggling with positioning our company with the dealer market. One of their senior sales reps said, with absolute certainty: “The only thing that matters is showing the dealer how your services will save them money!” Looking back, 20 years…
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Our security dealer customers are in a very competitive market. They compete with large national players like ADT, usually several local independent dealers, “DIY” companies like SimpliSafe, and others. In order to compete successfully, our dealers need to be clear about their competitive advantages. “We are your best choice because…” The advantages could be unique…
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