Cornerstone Blog

Cash flow management should be a primary concern for your business.

5 Tips to Improve Security RMR Tracking

By Scott MacDougal | Oct 18, 2016

Tracking RMR is no easy feat. A decade ago, tracking RMR was as simple as multiplying the number of accounts…

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Graph of RMR

The New Metrics of RMR Tracking

By Scott MacDougal | Oct 11, 2016

Tracking recurring monthly revenue (RMR) has changed significantly in the past decade. Today, with a growing list of add-on services…

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Importance of social media

The Importance of a Website in a Social World

By Scott MacDougal | Oct 4, 2016

The explosion of social networking has led some security system companies to focus more on a Facebook business page than…

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Activating your security alarm

How Customer Service Impacts Attrition

By Scott MacDougal | Sep 27, 2016

This month we have been focusing on security alarm customers. We have discussed the impact of customer service , how…

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managing difficult customers

Don’t Get Angry, Get Smart – Dealing with Difficult Customers

By Megan Casper | Sep 20, 2016

One of the most challenging tasks to deal with in business is handling difficult customers and situations. Whether these customers…

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5 Communication Tips to Keep Security Alarm Customers!

By Megan Casper | Sep 13, 2016

Think long term. It costs more to attract new security alarm customers than retain current ones. In fact, an often…

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Understanding the Buyer’s Journey

By Scott MacDougal | Sep 6, 2016

A prospective customer in need of a security alarm system may do a Google search for alarm systems. However, they…

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business person reviewing growth

5 Easy Ways to Grow Your Security Alarm Business

By Scott MacDougal | Aug 30, 2016

New business and customer retention are the pillars of a healthy security alarm business. There are simple ways that security…

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Using a calculator to crunch numbers

Yes, It’s More Important Than RMR

By Scott MacDougal | Aug 23, 2016

Recurring Monthly Revenue is the key benchmark our industry uses to value security companies. As such, it gets lots of…

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