We often hear: “We want alarm software that does everything we need!” That would be software nirvana…but it’s also a tall order. First, “everything” for one security company will be different for another. Every company has its own target market, and operates in certain sub-markets and niches. So building software for an audio/video-driven company may…
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How much does it cost you to acquire a new customer? Most security companies don’t really know – but they should. If you’ve ever seen an episode of “Shark Tank”, one of the most common questions from the Sharks is: what’s your customer acquisition cost? It’s a key metric for any business, and one you…
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There are a few key numbers that are extremely valuable to know, as owners plan and make investment decisions. One of those is the “Lifetime Value of a Customer”, or LTV. It’s pretty simple to determine, so let’s step through the process. No doubt your company has a wide range of recurring revenue amounts for…
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