Customer Acquisition Cost: Do you Know Yours?

How much does it cost you to acquire a new customer? Most security companies don’t really know – but they should. If you’ve ever seen an episode of “Shark Tank”, one of the most common questions from the Sharks is: what’s your customer acquisition cost? It’s a key metric for any business, and one you…

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Good Quoting: Fast, Flexible & Classy

Winning a new customer starts with a good conversation, then a good quote. The conversation should uncover the prospect’s needs and priorities in making a decision. The quoting process should then address those needs and priorities, in a professional and compelling way. A good quote can be the difference between winning and losing the business.…

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Electronic Billing & Payment: “Nice to Have” No Longer

“Must Have”: Electronic Billing & Payments According to a 2020 study by National Automated Clearing House Association —the trade organization for the ACH payments industry—respondents cited COVID-19 as a “trigger event for moving customers to a more digital experience.” In other words, having paper-free and touch-free billing and electronic billing options is now a must…

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Making Sense of Your Numbers: Part 1

I’m a recovering numbers guy. In my banking and venture investing days over 20 years ago, I could build spreadsheet projections that were elegant, logical, perfect—and always wrong. Excel can lull you into feeling like a master of the universe. Spreadsheets with assumed growth rates spit out wonderful numbers that make you feel that “this…

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Alarm Industry Service Software is like a Supermarket

When was the last time you visited a butcher shop to get your meat and poultry? Then a bakery to get your bread and rolls? Followed by a farm stand visit to stock up on vegetables? If you’re like most people, not recently. Instead, people get nearly all their food at a supermarket. Why? Because…

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Vacation? Stay-cation? No-cation?

We hope you enjoyed July 4th, especially in a year when most fireworks, parades, and celebrations were canceled. For most people, July and August are vacation season. This year, most of us will need to settle for some version of a stay-cation. Wikipedia defines a stay-cation as “a period in which an individual or family…

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QuickBooks vs. Alarm Company Software: What’s Best for You?

If your security company mainly uses QuickBooks to manage your subscriber accounts and jobs, you’ve probably asked this question: “Would we be better off with more industry-specialized software?” The answer depends on your company’s situation, and how much friction you are encountering while trying to use QuickBooks to manage things. It’s possible, maybe likely, that…

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Covid Quiet Time: A Silver Lining?

As we navigate this really tough stretch of the Covid crisis, can we at least look for a silver lining? Nearly all of our security dealers have told us that their service and installation work is way down. Many have had to reduce hours or even lay off staff members. There’s just not much work…

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