Customer Acquisition Cost: Do you Know Yours?

How much does it cost you to acquire a new customer? Most security companies don’t really know – but they should. If you’ve ever seen an episode of “Shark Tank”, one of the most common questions from the Sharks is: what’s your customer acquisition cost? It’s a key metric for any business, and one you…

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Lifetime Value of a Customer: What’s Yours?

There are a few key numbers that are extremely valuable to know, as owners plan and make investment decisions. One of those is the “Lifetime Value of a Customer”, or LTV. It’s pretty simple to determine, so let’s step through the process. No doubt your company has a wide range of recurring revenue amounts for…

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AlarmBiller or Cornerstone? Compare your Service, Software, and Accountability

Our security dealer customers are in a very competitive market. They compete with large national players like ADT, usually several local independent dealers, “DIY” companies like SimpliSafe, and others. In order to compete successfully, our dealers need to be clear about their competitive advantages. “We are your best choice because…” The advantages could be unique…

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Break the Spell of the Typical

We humans like our routines. I have many of my own that I follow day to day, week to week. One of the reasons 2020 has been so stressful is that our routines have been disrupted – often completely messed up. Covid has been the great disruptor, like a major life event – an accident,…

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Cornerstone integrates with NMC

We are excited to announce that Cornerstone Billing Solutions is fully integrated with National Monitoring Center (NMC), adding another excellent partner integration for our customers. What this integration means for our NMC dealers: PULL data from NMC (preferred) – set up new accounts as usual through the NMC Monitoring portal. Then, by clicking Download Customer…

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Good Quoting: Fast, Flexible & Classy

Winning a new customer starts with a good conversation, then a good quote. The conversation should uncover the prospect’s needs and priorities in making a decision. The quoting process should then address those needs and priorities, in a professional and compelling way. A good quote can be the difference between winning and losing the business.…

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Saving 15 Minutes with Alarm Industry Service Software

If you could invest $2/day to save 15 minutes of time daily for your tech and administrative employees, would you do it? The answer should be a slam-dunk YES, but first let’s look at why I’m asking this question. Alarm industry service software has been around for over 30 years. In the last 10-15 years,…

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Making Sense of Your Numbers: Part 2

The main point of Part 1 is that most security dealers would benefit by separating their ‘steady Eddy’ recurring revenue / profit (RP) from their more messy and volatile Service & Installation revenue / profit (SIP). These two simple buckets will drive your company’s success or failure, because they drive your operating profit. Knowing your…

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Electronic Billing & Payment: “Nice to Have” No Longer

“Must Have”: Electronic Billing & Payments According to a 2020 study by National Automated Clearing House Association —the trade organization for the ACH payments industry—respondents cited COVID-19 as a “trigger event for moving customers to a more digital experience.” In other words, having paper-free and touch-free billing and electronic billing options is now a must…

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