Safe Streets USA
Company: Safe Streets USALocation: Garner, North CarolinaWebsite: http://safestreetsusa.com Background SafeStreets USA is one of ADT’s oldest, largest, and most experienced Authorized Dealers operating in 46 states across the US. The company does over 50,000 alarm installations annually and about 98% are residential customers The Challenge Like many security dealers, SafeStreets was using a…Read More
Recurring Credit Card Transactions: Painful to Comply
Over the last few years, the credit card industry has adopted new rules that make it tough for small companies to stay in compliance. Including for recurring payments charged by security alarm companies. IF your company accepts Visa and Master Card for recurring subscription invoices, please review your processes versus the list below. Does your…Read More
Monitoring Alarms (And Almost Everything Else)
Monitoring Everything? Monthly fees for security system monitoring are the main driver of company value in this industry. And the average monthly fee for alarm monitoring has been rising at a healthy clip in the last few years, why? More Monitoring = More Control The traditional perimeter security system monitored the entry points and interior…Read More
Does Great Software do Everything…or the Main Things?
We often hear: “We want software that does everything we need!” That would be software nirvana…but it’s also a tall order. First, “everything” for one security company will be different for another. Every company has its own target market, and operates in certain sub-markets and niches. So building software for an audio/video-driven company may not…Read More
Customer Acquisition Cost: Do you Know Yours?
How much does it cost you to acquire a new customer? Most security companies don’t really know – but they should. If you’ve ever seen an episode of “Shark Tank”, one of the most common questions from the Sharks is: what’s your customer acquisition cost? It’s a key metric for any business, and one you…Read More
Lifetime Value of a Customer: What’s Yours?
There are a few key numbers that are extremely valuable to know, as owners plan and make investment decisions. One of those is the “Lifetime Value of a Customer”, or LTV. It’s pretty simple to determine, so let’s step through the process. No doubt your company has a wide range of recurring revenue amounts for…Read More
Outsourcing Recurring Billing: Saving Money Is Good – But Not Enough
About two years into our business, we were meeting with a central station ally. We were struggling with positioning our company with the dealer market. One of their senior sales reps said, with absolute certainty: “The only thing that matters is showing the dealer how your services will save them money!” Looking back, 20 years…Read More
AlarmBiller or Cornerstone? Compare your Service, Software, and Accountability
Our security dealer customers are in a very competitive market. They compete with large national players like ADT, usually several local independent dealers, “DIY” companies like SimpliSafe, and others. In order to compete successfully, our dealers need to be clear about their competitive advantages. “We are your best choice because…” The advantages could be unique…Read More
Break the Spell of the Typical
We humans like our routines. I have many of my own that I follow day to day, week to week. One of the reasons 2020 has been so stressful is that our routines have been disrupted – often completely messed up. Covid has been the great disruptor, like a major life event – an accident,…Read More
Cornerstone integrates with NMC
We are excited to announce that Cornerstone Billing Solutions is fully integrated with National Monitoring Center (NMC), adding another excellent partner integration for our customers. What this integration means for our NMC dealers: PULL data from NMC (preferred) – set up new accounts as usual through the NMC Monitoring portal. Then, by clicking Download Customer…Read More