Reduce Stress: Invest in Expertise for Effortless Collections

Person checking their credit card and mobile phone

Most of the office managers we work with would rather have a root canal than try collecting money from past-due customers! It’s stressful to put pressure on customers you worked so hard to find and win. Well, Cornerstone has a solution that takes the pressure off. Cornerstone’s Solution – Billing Plus! Our Billing Plus service…

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Safe Streets USA

Logo for the company SafeStreets. It is a blue shield and the company name.

    Company: Safe Streets USALocation: Garner, North CarolinaWebsite:   Background SafeStreets USA is one of ADT’s oldest, largest, and most experienced Authorized Dealers operating in 46 states across the US. The company does over 50,000 alarm installations annually and about 98% are residential customers The Challenge Like many security dealers, SafeStreets was using a…

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Recurring Credit Card Transactions: Painful to Comply

A close up of three credit cards on a table.

Over the last few years, the credit card industry has adopted new rules that make it tough for small companies to stay in compliance. Including for recurring payments charged by security alarm companies. IF your company accepts Visa and Master Card for recurring subscription invoices, please review your processes versus the list below. Does your…

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Security System Monitoring (And Almost Everything Else)

House with a large lock in the foreground there are icons about different security features in front of the home

Monitoring Everything? Monthly fees for security system monitoring are the main driver of company value in this industry. And the average monthly fee for alarm monitoring has been rising at a healthy clip in the last few years, why? More Monitoring = More Control The traditional perimeter security system monitored the entry points and interior…

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Customer Acquisition Cost: Do you Know Yours?

Black and yellow cubes that spell out the letters CAC.

How much does it cost you to acquire a new customer? Most security companies don’t really know – but they should. If you’ve ever seen an episode of “Shark Tank”, one of the most common questions from the Sharks is: what’s your customer acquisition cost? It’s a key metric for any business, and one you…

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Lifetime Value of a Customer: What’s Yours?

Black and yellow cubes that spell out the letters LTV.

There are a few key numbers that are extremely valuable to know, as owners plan and make investment decisions. One of those is the “Lifetime Value of a Customer”, or LTV. It’s pretty simple to determine, so let’s step through the process. No doubt your company has a wide range of recurring revenue amounts for…

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AlarmBiller Customers: Compare your Service, Software, and Support

Company Logos with the word versus between them.

Our security dealer customers are in a very competitive market. They compete with large national players like ADT, usually several local independent dealers, “DIY” companies like SimpliSafe, and others. In order to compete successfully, our dealers need to be clear about their competitive advantages. “We are your best choice because…” The advantages could be unique…

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Break the Spell of the Typical

A person standing on arrows painted on pavement. One arrow points forward and one points to the left.

We humans like our routines. I have many of my own that I follow day to day, week to week. One of the reasons 2020 has been so stressful is that our routines have been disrupted – often completely messed up. Covid has been the great disruptor, like a major life event – an accident,…

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