Recurring Credit Card Transactions: Painful to Comply

Over the last few years, the credit card industry has adopted new rules that make it tough for small companies to stay in compliance. Including for recurring payments charged by security alarm companies. IF your company accepts Visa and Master Card for recurring subscription invoices, please review your processes versus the list below. Does your…

Read More

Monitoring Alarms (And Almost Everything Else)

Monitoring Everything? Monthly fees for security system monitoring are the main driver of company value in this industry. And the average monthly fee for alarm monitoring has been rising at a healthy clip in the last few years, why? More Monitoring = More Control The traditional perimeter security system monitored the entry points and interior…

Read More

Does Great Software do Everything…or the Main Things?

We often hear: “We want software that does everything we need!” That would be software nirvana…but it’s also a tall order. First, “everything” for one security company will be different for another. Every company has its own target market, and operates in certain sub-markets and niches. So building software for an audio/video-driven company may not…

Read More

Customer Acquisition Cost: Do you Know Yours?

How much does it cost you to acquire a new customer? Most security companies don’t really know – but they should. If you’ve ever seen an episode of “Shark Tank”, one of the most common questions from the Sharks is: what’s your customer acquisition cost? It’s a key metric for any business, and one you…

Read More

Lifetime Value of a Customer: What’s Yours?

There are a few key numbers that are extremely valuable to know, as owners plan and make investment decisions. One of those is the “Lifetime Value of a Customer”, or LTV. It’s pretty simple to determine, so let’s step through the process. No doubt your company has a wide range of recurring revenue amounts for…

Read More

AlarmBiller or Cornerstone? Compare your Service, Software, and Accountability

Our security dealer customers are in a very competitive market. They compete with large national players like ADT, usually several local independent dealers, “DIY” companies like SimpliSafe, and others. In order to compete successfully, our dealers need to be clear about their competitive advantages. “We are your best choice because…” The advantages could be unique…

Read More

Break the Spell of the Typical

We humans like our routines. I have many of my own that I follow day to day, week to week. One of the reasons 2020 has been so stressful is that our routines have been disrupted – often completely messed up. Covid has been the great disruptor, like a major life event – an accident,…

Read More

Cornerstone integrates with NMC

We are excited to announce that Cornerstone Billing Solutions is fully integrated with National Monitoring Center (NMC), adding another excellent partner integration for our customers. What this integration means for our NMC dealers: PULL data from NMC (preferred) – set up new accounts as usual through the NMC Monitoring portal. Then, by clicking Download Customer…

Read More

Good Quoting: Fast, Flexible & Classy

Winning a new customer starts with a good conversation, then a good quote. The conversation should uncover the prospect’s needs and priorities in making a decision. The quoting process should then address those needs and priorities, in a professional and compelling way. A good quote can be the difference between winning and losing the business.…

Read More