Small businesses need to get online. Even if you’re trying to appeal to a local audience, you need to have Web content to attract consumers.
Business 2 Community collected findings from numerous marketing studies that discovered how important search engine performance is for small businesses. The vast majority of consumers use sites like Google to find and research companies, and 59 percent of local audiences decided to frequent community small businesses by investigating them online.
When a consumer searches for a security provider in your area, you want to make sure your name comes up first. Your online materials should follow certain best practices to optimize performance in search engine listings.
“Using mobile cameras will help diversify your content.”
Content
If you want online audiences to find your business, you need to have plenty of materials for them to discover. Search engines will prioritize results that have tons of content full of relevant information. You should start with a website and then find new strategies for creating a Web presence.
You can publish a lot of online content utilizing free social media platforms. Using mobile phone cameras will also help diversify your content. You can post blogs, pictures, videos and anything else that may appeal to multiple viewers.
Quality
Modern search engines are much smarter than they used to be. When you start generating waves of marketing content, you need to make sure each piece of educational and advertising material has value that consumers want to see. The more details you put in, the more you stand out to algorithms and viewers.
Business.com advised companies to avoid repetition and favor originality. You can’t use the manufacturer’s product descriptions; you have to write your own. Not only will this create higher quality content, but it allows for all of your text to be on brand. You should also write your own photo captions and Web addresses.
Performance
As a small business owner, you have to keep up with changing business and consumer technology. Entrepreneur listed several qualities Google specifically looks for when creating search engine listings. Several best practices involved mobile devices and web design performance.
If your website loads slowly, fails to respond to touchscreens or displays poorly, it will frustrate online audiences and receive poor search engine rankings. You should keep in mind online user reviews play a big part in most search results. If mobile users constantly give you poor grades, it can cost you future viewership.
Integration
Keywords are very important for search engine optimization. When business owners realize this, they usually respond by saturating online content with certain words and phrases. The terms have to flow naturally, however. Most machine learning programs are savvy to marketing tricks and omit useless content.
One way to make sure your keywords fit your brand content is to use them throughout your office. You should try to tailor your business practices and terminology to what audiences look for. Certain search-friendly words should pop up in your Web content, your internal documents and security business software records.