Good Quoting: Fast, Flexible & Classy

Man in a suit writing on a tablet with a stylus

Winning a new customer starts with a good conversation, and then a good quote. The conversation should uncover the prospect’s needs and priorities in making a decision. The quoting process should then address those needs and priorities, in a professional and compelling way. A good quote can be the difference between winning and losing the…

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Safe Streets USA

Logo for the company SafeStreets. It is a blue shield and the company name.

    Company: Safe Streets USALocation: Garner, North CarolinaWebsite: http://safestreetsusa.com   Background SafeStreets USA is one of ADT’s oldest, largest, and most experienced Authorized Dealers operating in 46 states across the US. The company does over 50,000 alarm installations annually and about 98% are residential customers The Challenge Like many security dealers, SafeStreets was using a…

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Recurring Credit Card Transactions: Painful to Comply

A close up of three credit cards on a table.

Over the last few years, the credit card industry has adopted new rules that make it tough for small companies to stay in compliance. Including for recurring payments charged by security alarm companies. IF your company accepts Visa and Master Card for recurring subscription invoices, please review your processes versus the list below. Does your…

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Customer Acquisition Cost: Do you Know Yours?

Black and yellow cubes that spell out the letters CAC.

How much does it cost you to acquire a new customer? Most security companies don’t really know – but they should. If you’ve ever seen an episode of “Shark Tank”, one of the most common questions from the Sharks is: what’s your customer acquisition cost? It’s a key metric for any business, and one you…

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Lifetime Value of a Customer: What’s Yours?

Black and yellow cubes that spell out the letters LTV.

There are a few key numbers that are extremely valuable to know, as owners plan and make investment decisions. One of those is the “Lifetime Value of a Customer”, or LTV. It’s pretty simple to determine, so let’s step through the process. No doubt your company has a wide range of recurring revenue amounts for…

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