Posts Tagged ‘customer retention’
Customer Acquisition Cost: Do you Know Yours?
How much does it cost you to acquire a new customer? Most security companies don’t really know – but they should. If you’ve ever seen an episode of “Shark Tank”, one of the most common questions from the Sharks is: what’s your customer acquisition cost? It’s a key metric for any business, and one you…
Read MoreHow Customer Service Impacts Attrition
This month we have been focusing on security alarm customers. We have discussed the impact of customer service , how to retain customers and how to manage difficult customers. In today’s post we address how customer experience can impact attrition, turning a potential loss into a win-win for you and the customer. According to the US Census…
Read More5 Communication Tips to Keep Security Alarm Customers!
Think long term. It costs more to attract new security alarm customers than retain current ones. In fact, an often quoted statistic indicates that it is 5-10 times more expensive to acquire a new customer than it is to keep a current one. Your customers are the reason you’re still in business. While it’s important to acquire new…
Read MoreThe Impact of Customer Service on Your Business
Creating and managing a first-rate customer management system begins with the mindset of the owner and employees and their dedication to exceeding customer expectations. The payoff for these companies is huge: lower attrition, more referrals to new customers, more cross-sales and a longer average customer life. These all add up to faster growth, higher profits, and…
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