Our security dealer customers are in a very competitive market. They compete with large national players like ADT, usually several local independent dealers, “DIY” companies like SimpliSafe, and others. In order to compete successfully, our dealers need to be clear about their competitive advantages. “We are your best choice because…” The advantages could be unique…

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Security dealers have worked very, very hard for their base of loyal subscribers. Every year, it takes work to KEEP those subscribers. This year, it’s going to take more work than usual. Major wireless companies like AT&T and Verizon are sunsetting their 3G networks, as you know. What a pain in the butt! Ignoring this…

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One of the big buzzwords right now is “SaaS”: Software as a Service. Today  I’m coining a new term (drum roll please…): “SSaaS.” Let me elaborate on both of these and explain why SSaaS is superior.  Cloud-Based or Local?  The old business model for software, of course, was to buy it, install it on the local network, then maintain and upgrade it over time. MANY companies in…

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We are excited to announce that Cornerstone Billing Solutions is fully integrated with National Monitoring Center (NMC), adding another excellent partner integration for our customers. What this integration means for our NMC dealers: PULL data from NMC (preferred) – set up new accounts as usual through the NMC Monitoring portal. Then, by clicking Download Customer…

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Winning a new customer starts with a good conversation, then a good quote. The conversation should uncover the prospect’s needs and priorities in making a decision. The quoting process should then address those needs and priorities, in a professional and compelling way. A good quote can be the difference between winning and losing the business.…

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The main point of Part 1 is that most security dealers would benefit by separating their ‘steady Eddy’ recurring revenue / profit (RP) from their more messy and volatile Service & Installation revenue / profit (SIP). These two simple buckets will drive your company’s success or failure, because they drive your operating profit. Knowing your…

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A question for our security dealer friends–do you agree with this statement? “Your security company is just like any other contractor business.” Nearly all our customers would shout: “NO WAY! Our business is unique!” Cornerstone has served this industry for over 21 years, and we completely agree. In fact, our business probably wouldn’t exist if…

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When was the last time you visited a butcher shop to get your meat and poultry? Then a bakery to get your bread and rolls? Followed by a farm stand visit to stock up on vegetables? If you’re like most people, not recently. Instead, people get nearly all their food at a supermarket. Why? Because…

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We hope you enjoyed July 4th, especially in a year when most fireworks, parades, and celebrations were canceled. For most people, July and August are vacation season. This year, most of us will need to settle for some version of a stay-cation. Wikipedia defines a stay-cation as “a period in which an individual or family…

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