A prospective customer in need of a security alarm system may do a Google search for alarm systems. However, they may not have enough information at the start of the search to be specific. You can help buyers find you by providing content on your website that helps them to discover, evaluate and compare solutions. This…
New business and customer retention are the pillars of a healthy security alarm business. There are simple ways that security dealers can accomplish both with minimal effort. Add these 5 tips to your current efforts to improve retention and gain new customers. Network. Networking is not confined to business conferences or leads meeting. You can…
Recurring Monthly Revenue is the key benchmark our industry uses to value security companies. As such, it gets lots of attention. But there’s another benchmark that’s even more important: Recurring Monthly Profit (RMP), defined as Recurring Monthly Revenue – Recurring Monthly Expenses = Recurring Monthly Profit It’s more important, because it requires a focus on…