Posts by Scott MacDougal
The Importance of a Website in a Social World
The explosion of social networking has led some security system companies to focus more on a Facebook business page than their website. Education and promotions are chopped down into bite sized pieces that can be tweeted, turned into a meme or a quotable photo. The website is an old dog in our digital world, but…
Read MoreHow Customer Service Impacts Attrition
This month we have been focusing on security alarm customers. We have discussed the impact of customer service , how to retain customers and how to manage difficult customers. In today’s post we address how customer experience can impact attrition, turning a potential loss into a win-win for you and the customer. According to the US Census…
Read MoreUnderstanding the Buyer’s Journey
A prospective customer in need of a security alarm system may do a Google search for alarm systems. However, they may not have enough information at the start of the search to be specific. You can help buyers find you by providing content on your website that helps them to discover, evaluate and compare solutions. This…
Read More5 Easy Ways to Grow Your Security Alarm Business
New business and customer retention are the pillars of a healthy security alarm business. There are simple ways that security dealers can accomplish both with minimal effort. Add these 5 tips to your current efforts to improve retention and gain new customers. Network. Networking is not confined to business conferences or leads meeting. You can…
Read MoreYes, It’s More Important Than RMR
Recurring Monthly Revenue is the key benchmark our industry uses to value security companies. As such, it gets lots of attention. But there’s another benchmark that’s even more important: Recurring Monthly Profit (RMP), defined as Recurring Monthly Revenue – Recurring Monthly Expenses = Recurring Monthly Profit It’s more important, because it requires a focus on…
Read MoreBilling Multiple Locations…Easy, Right?
As billing agent for our security company customers, we are often asked to help set up multiple location billing. The situation could be as simple as billing both a home and a business or lake house on a single bill. On the other hand, it can be as complex as billing 300+ supermarket locations on…
Read MoreIntegrated Inventory Management for Security Dealers
Inventory can be the backbone of a good customer management system. At the basic level, inventory is used to maintain a list of parts you sell along with a description of each part, the selling price and your cost. Advanced inventory management may include physical stock counts (on hand, on order, short on tickets), multiple…
Read MoreFeeling the Love from Security Alarm Billing Managers
It is not often that we toot our own horn, but we are proud of making life easier for security alarm billing managers. We work closely with our customers and understand their day-to-day needs. Our system is specifically designed to meet the needs of security alarm companies. If you are entering data into multiple systems,…
Read MoreSize Matters: Top 5 Advantages of Small Security Dealers
Today small security dealers are not just facing the traditional battle of David versus Goliath but David versus Goliath versus the Internet. In addition to multi system operators (MSO) like Xfinity and nationwide security system companies, small security dealers are also competing against internet connected devices that have changed the DIY market. Consumers with an…
Read MoreThe Impact of Customer Service on Your Business
Creating and managing a first-rate customer management system begins with the mindset of the owner and employees and their dedication to exceeding customer expectations. The payoff for these companies is huge: lower attrition, more referrals to new customers, more cross-sales and a longer average customer life. These all add up to faster growth, higher profits, and…
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