Tracking recurring monthly revenue (RMR) has changed significantly in the past decade. Today, with a growing list of add-on services that security dealers can offer, accurately tracking RMR is far more complex. How do you handle a standard monitoring account that adds home automation? While not a brand new account, it is new RMR. Similarly,…
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The explosion of social networking has led some security system companies to focus more on a Facebook business page than their website. Education and promotions are chopped down into bite sized pieces that can be tweeted, turned into a meme or a quotable photo. The website is an old dog in our digital world, but…
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This month we have been focusing on security alarm customers. We have discussed the impact of customer service , how to retain customers and how to manage difficult customers. In today’s post we address how customer experience can impact attrition, turning a potential loss into a win-win for you and the customer. According to the US Census…
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