managing difficult customers

One of the most challenging tasks to deal with in business is handling difficult customers and situations. Whether these customers are angry, frustrated, or simply demanding, it’s hard to be calm, maintain a professional attitude and not get defensive. An old phrase we hear over and over in business is “the customer is always right.”…

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Think long term. It costs more to attract new security alarm customers than retain current ones. In fact, an often quoted statistic indicates that  it is 5-10 times more expensive to acquire a new customer than it is to keep a current one. Your customers are the reason you’re still in business. While it’s important to acquire new…

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