A prospective customer in need of a security alarm system may do a Google search for alarm systems. However, they may not have enough information at the start of the search to be specific. You can help buyers find you by providing content on your website that helps them to discover, evaluate and compare solutions. This slide presentation from Chris Lema outlines the buyer’s journey. Understanding how your customers look for your services can help you to provide them with the right information.
How does this compare to how you currently think about the buyer’s journey? Let us know in the comments!