Customer Acquisition Cost: Do you Know Yours?

Black and yellow cubes that spell out the letters CAC.

How much does it cost you to acquire a new customer? Most security companies don’t really know – but they should. If you’ve ever seen an episode of “Shark Tank”, one of the most common questions from the Sharks is: what’s your customer acquisition cost? It’s a key metric for any business, and one you…

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How Customer Service Impacts Attrition

Activating your security alarm

This month we have been focusing on security alarm customers. We have discussed the impact of customer service , how to retain customers and how to manage difficult customers. In today’s post we address how customer experience can impact attrition, turning a potential loss into a win-win for you and the customer. According to the US Census…

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